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Take-home point: Keep your headlines bold and short to get your user’s attention instantly.

No one will dive into the details on a page if they’re not satisfied with what you have to offer from the outset. For better conversions, you need your landing page copy to be convincing, to get to the point and be genuine.

In Lyft’s landing page to recruit drivers, they have a clear flow of information that drivers would want before they sign up.

The FAQ section is a great addition, as the questions addressed are those that users might need clarified before they sign up.

Take-home point: However pretty your page is, users will not convert if your landing page content is not convincing.

Content is important, but images help bring out the necessary emotions to make users take action. It’s important that all images used in the landing page, from the header image to the those used within the page, are in sync with the content to make the messages stand out.

Let’s take the hero image for Codecademy. It’s simple, straightforward and spot on.

Also, Breather, a website dedicated to helping companies find their right meeting rooms, has a landing page that sports high-definition images coupled with cute icons to highlight their selling points.

Take-home point: The best image paired with the right content is all that’s needed for successful conversion.

CTAs (calls to action) are the most important element of a landing page , as it’s the best way to get users to take action. It might seem like just a button, but everything about it matters to get users to take action.

Color — Ensure the CTA button contrasts in color to the background. We’ve found that usually orange, blue or green CTAs work best.

Size — Ensure the size of the button is not so small that users lose sight of it or so big that it scares them away. It should be the right size and sync with the layout.

Message — It’s the message that truly emphasizes the importance of the CTA. Try to instill a sense of urgency or need for the particular product/service to improve conversion rate.


Neil Patel’s webinar CTA is the perfect example of how a message can push customers into taking a much-needed action.

Let customers know the unique things you have to offer to get their attention. Value proposition should be something extraordinary they get by opting in for your service.

Uber’s landing page does a great job with their unique value proposition . We have heard stories about people who have quit their monotonous jobs to drive a cab for Uber. This landing page possesses the right value proposition to attract such people who are looking to have financial independence. Words like “good money,” “work when you want” and “no office, no boss” resonate with these users.

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Milestones: 1776–1783

NOTE TO READERS “Milestones in the History of U.S. Foreign Relations” has been retired and is no longer maintained. For more information, please see Floral Printed Flared Dress Spring/summer Saint Laurent Cheap Sale Hot Sale Wiki Online Outlet Cheap Online 0wTpeN01

The Articles of Confederation served as the written document that established the functions of the national government of the United States after it declared independence from Great Britain. It established a weak central government that mostly, but not entirely, prevented the individual states from conducting their own foreign diplomacy.

The Articles of Confederation

The Albany Plan an earlier, pre-independence attempt at joining the colonies into a larger union, had failed in part because the individual colonies were concerned about losing power to another central insitution. As the American Revolution gained momentum, however, many political leaders saw the advantages of a centralized government that could coordinate the Revolutionary War. In June of 1775, the New York provincial Congress sent a plan of union to the Continental Congress, which, like the Albany Plan, continued to recognize the authority of the British Crown.

Some Continental Congress delegates had also informally discussed plans for a more permanent union than the Continental Congress, whose status was temporary. Benjamin Franklin had drawn up a plan for “Articles of Confederation and Perpetual Union.” While some delegates, such as Thomas Jefferson, supported Franklin’s proposal, many others were strongly opposed. Franklin introduced his plan before Congress on July 21, but stated that it should be viewed as a draft for when Congress was interested in reaching a more formal proposal. Congress tabled the plan.

Following the Declaration of Independence, the members of the Continental Congress realized it would be necessary to set up a national government. Congress began to discuss the form this government would take on July 22, disagreeing on a number of issues, including whether representation and voting would be proportional or state-by-state. The disagreements delayed final discussions of confederation until October of 1777. By then, the British capture of Philadelphia had made the issue more urgent. Delegates finally formulated the Articles of Confederation, in which they agreed to state-by-state voting and proportional state tax burdens based on land values, though they left the issue of state claims to western lands unresolved. Congress sent the Articles to the states for ratification at the end of November. Most delegates realized that the Articles were a flawed compromise, but believed that it was better than an absence of formal national government.

On December 16, 1777, Virginia was the first state to ratify. Other states ratified during the early months of 1778. When Congress reconvened in June of 1778, the delegates learned that Maryland, Delaware and New Jersey refused to ratify the Articles. The Articles required unanimous approval from the states. These smaller states wanted other states to relinquish their western land claims before they would ratify the Articles. New Jersey and Delaware eventually agreed to the conditions of the Articles, with New Jersey ratifying on Nov 20, 1778, and Delaware on Feb 1, 1779. This left Maryland as the last remaining holdout.

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